The HubSpot Inbound 2016 event in Boston provided validation of the rapidly shifting nature and importance of digital marketing automation. An inbound marketing methodology in every marketing plan is required to respond to the ways buyers make purchasing decisions today, more so than several traditional methods.
It was great to meet and hear the Hubspot founders – Dharmesh Shah and Brian Halligan – speak about the first 10 years and their vision moving forward.
The key themes I noticed were around developing great content tailored to suit the audience - including encompassing all generations of buyers and consideration of other effective content channels like video.
The reality of the rapid digital transformation and web presence truly allows even small businesses to flourish with global clients via online and ecommerce marketing approaches without large sales teams. The power of globalisation is clear but for small business this shift represents a significant opportunity to leverage this period in time.
Key takeaways:
Reference: Hubspot State of Inbound 2016
An independent review by Jamie Strachan – senior technology solutions architect – on HubSpot provides some awareness of marketing automation packages... read it here: http://info.alchemiseconsulting.com/blog/marketing-automation-tools-hubspot
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