---
title: "Insights Video: Is your website brand or customer focussed?"
description: Is your website customer focussed or brand focussed? Find out how effective your website is and how to attract more customers and inbound web leads.
image: https://info.alchemiseconsulting.com/hubfs/Stock%20images/Web%20Design%20Concept.%20Button%20on%20Modern%20Computer%20Keyboard%20with%20Word%20Partners%20on%20It..jpeg
---

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# Latest News and Blogs

# Insights Video: Is your website brand or customer focussed?

 POST:

April 17, 2018 

 BY: [Andrew McFayden](https://info.alchemiseconsulting.com/blog/author/andrew-mcfayden)

## ** Alchemise Insights Series Video**

 

## **Is your website design and content brand centric or customer centric?**

 

Hear our latest insight from our Marketing and Sales Insights Consultant, Andrew McFayden in this short marketing insights video about why many business website designs and content are NOT effective in attracting or engaging with your customers.

Stay tuned for our next video of an example IT services website that started the process of being customer centric.

---

** If you are tired of your content marketing campaigns failing with no ROI, f****ind out h****ow Alchemise Consulting can drive more effective leads for your business.**

We are a boutique business growth consultancy based in Melbourne, focused on delivering high value business sales and marketing consulting in APAC with an **outcome based focus and shared risk approach**.

For further details on any of these points above with a confidential discussion on how we can assist you for business partnership or growth/exit strategies, please contact us on **[info@alchemiseconsulting.com](mailto:info@alchemiseconsulting.com) or register for [free initial consultation](https://info.alchemiseconsulting.com/registrationstrategyconsultataion).**

[![DOWNLOAD YOUR WHITE PAPER '5 REASONS WHY MARKETING CAMPAIGNS FAIL' ](https://no-cache.hubspot.com/cta/default/2270208/cb1ea821-9dc2-4118-823b-bbeacac99ee5.png)](https://cta-redirect.hubspot.com/cta/redirect/2270208/cb1ea821-9dc2-4118-823b-bbeacac99ee5)

 

- [Tweet](https://twitter.com/share)

## Are you looking to find out more about this topic?

 

For a confidential discussion about your website content plan and to receive more information as well as obtain a free digital readiness assessment please register below.

We will contact you to arrange a suitable time.

[![CLICK HERE TO DOWNLOAD THE  DIGITAL READINESS ASSESSMENT OVERVIEW](https://no-cache.hubspot.com/cta/default/2270208/ae3efa18-d566-4979-b39b-382c46820c11.png)](https://cta-redirect.hubspot.com/cta/redirect/2270208/ae3efa18-d566-4979-b39b-382c46820c11)

Consider...

- When was the last time your reviewed your website and content effectiveness? 
- Does your online content resonate with your customers or do you only talk about yourself?
- Find out why you NEED to focus on your customer's problems and solutions instead of how wonderful your brand and product is?

[![REGISTER FOR YOUR FREE  DIGITAL READINESS ASSESSMENT](https://no-cache.hubspot.com/cta/default/2270208/379d0e7d-3ba1-4b68-9fbe-4cad515e7a7e.png)](https://cta-redirect.hubspot.com/cta/redirect/2270208/379d0e7d-3ba1-4b68-9fbe-4cad515e7a7e)

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