---
title: "Insights Video: How to turn your website into a customer centric approach"
description: If you are designing your website and reviewing your content plan - make sure you are making it customer centric. Find out how here with our Marketing and Sales Insights Consultant, Andrew McFayden.
image: https://info.alchemiseconsulting.com/hubfs/Stock%20images/Businessman%20standing%20in%20front%20of%20a%20chalkboard%20with%20web%20design%20terms%20written%20on%20it.jpeg
---

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# Latest News and Blogs

# Insights Video: How to turn your website into a customer centric approach

 POST:

April 17, 2018 

 BY: [Andrew McFayden](https://info.alchemiseconsulting.com/blog/author/andrew-mcfayden)

## **Alchemise Insights Video**

 

## ** How do you change your website from brand centric to customer centric?**

 

Here is an example of how you can change your website to a customer centric approach from an Australian IT company website we found - Maxsum IT.

Hear from our Marketing and Sales Insight consultant, Andrew McFayden about why this is our advice for people thinking of a website redesign project or content marketing campaign using an example of how to approach it.

** If you are tired of your content marketing campaigns failing with no ROI, f****ind out h****ow Alchemise Consulting can drive more effective leads for your business.**

We are a boutique business growth consultancy based in Melbourne, focused on delivering high value business and sales consulting in APAC with an **outcome based focus and shared risk approach**.

For further details on any of these points above with a confidential discussion on how we can assist you for business partnership or growth/exit strategies, please contact us on **[info@alchemiseconsulting.com](mailto:info@alchemiseconsulting.com) or register for [free initial consultation](https://info.alchemiseconsulting.com/registrationstrategyconsultataion).**

[![DOWNLOAD YOUR WHITE PAPER '5 REASONS WHY MARKETING CAMPAIGNS FAIL' ](https://no-cache.hubspot.com/cta/default/2270208/cb1ea821-9dc2-4118-823b-bbeacac99ee5.png)](https://cta-redirect.hubspot.com/cta/redirect/2270208/cb1ea821-9dc2-4118-823b-bbeacac99ee5)

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## Are you looking to find out more about this topic?

 

Does this post sound relevant to you?

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For a confidential discussion and no obligation assessment or receive more information about how we can help, please fill in the form and we will contact you to arrange a suitable time.

Consider...

- When was the last time your reviewed your website and content effectiveness? 
- Does your online content resonate with your customers or do you only talk about yourself?
- Find out why you NEED to focus on your customer's problems and solutions instead of how wonderful your brand and product is with your content and website.

 

[![REGISTER FOR YOUR FREE  DIGITAL READINESS ASSESSMENT](https://no-cache.hubspot.com/cta/default/2270208/379d0e7d-3ba1-4b68-9fbe-4cad515e7a7e.png)](https://cta-redirect.hubspot.com/cta/redirect/2270208/379d0e7d-3ba1-4b68-9fbe-4cad515e7a7e)

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