Digital Marketing Update - AI, Voice Channel Analytics and Social Influencing.
We have watched the progress of Google Assistant and Amazon’s Alexa in 2017 with interest for B2B and B2C. Are you wondering how voice search will pave the way for interation and validating the use of voice as an effective marketing channel for inbound leads and providing better customer experience?
The progress of AI and chatbot technologies have provided some insight into how this can drive more advanced marketing automation further in the next 12 to 18 months and opportunity for better customer experience and increase time to market whilst developing more creative engagement for competitive advantage.
As published by a Gartner blog on Voice of Customer Data earlier in the year, we have seen the use of AI based voice call analytics warming up in the market for customer experience and developing specific marketing insights. If you are considering improving customer experience or use of direct call voice marketing analytics for B2B and/or B2C then we’d encourage you to understand how investment in this area can help you get ahead.
Our digital team would be happy to share our experience for how this can help you invest in digital initiatives and increase your digital marketing ROI as part of an omni-channel digital strategy. Have you considered progressive cost-reduction strategies which might help your business free up some cash flow from operational expenses in the area of digital connectivity needs?
We see these developments aligning sales and marketing closer to deliver effective and smarter campaigns, but even more importantly is adopting the right mindset to an integrated and real insight data driven sales and marketing approach. A strong alignment of both KPI's is a way to differentiate yourself from your competitors and add value to your clients through deep analytics and customer engagement.
Social influence has continued to be a hot topic discussed among both experts and everyday users. From a sales and marketing perspective, a focus has been on the generational shift in consumer behaviour and communication. Surveying end users has shown a shift in preference from typing or messaging toward using voice for convenience and will lead many Millennial and Gen Z interactions.
Read our blog: To small business owners - From your Future Generation Z customer
While I was in the Philippines earlier this year, it was eye opening in understanding how Facebook is the central social media channel for most news consumption with both professional and personal use. This highlighted the real decline in the traditional newspaper online and print mediums.
Yes, video content is a growing content channel, following the increasing functionality of Facebook and LinkedIn as well as existing video channels like YouTube and Vimeo. Video production doesn’t always have to be a professional, high-cost exercise; the value comes in building brand awareness and the personalisation of the way your company presents to your audience.
Here are some interesting digital market statistics from State of Inbound 2017 by Hubspot.
Source: Hubspot - State of Inbound 2017
Many organisations are finding it increasingly difficult to achieve consistent lead generation and client engagement. The marketing and sales automation approach is expected to grow further with CMOs and business owners needing to invest more in this space as buyer’s behaviour and content preferences change further.
The influence of digital in sales and marketing is seemingly ever-increasing, and while it may seem daunting to enter the space or know how to budget for a realistic ROI, and keep up. You know that there are simple strategies and approaches to help ensure that your company is well-positioned to have the most successful relationships with your customers. We can help you on an suitable digital strategy or readiness to transform no matter where you are in the journey currently.
Source: Hubspot - State of Inbound 2017
We heard Gary Vaynerchuk (founder and CEO of VaynerMedia) highlight at a recent Melbourne business event that the use of Facebook paid ads and use of direct messaging via Instagram are still undervalued compared to other channels. You need to find out how to reach and engage with your target audience and invest in and test a brand influence and/or direct marketing strategy for providing the right content to your audience at the right time.
Want to explore further how the right digital strategy can drive your business forward help in 2018? Find out how we approach working with our clients in a holistic way.
We are offering an obligation-free initial Digital Assessment and Consultation before the end of January 2018 if you register now.
