---
title: Alchemise Consulting Blog | Charlotte Rogers
description: Maximising your business profits
---

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# Latest News and Blogs

# AlchemiseConsulting_Sep2016

## Charlotte Rogers

![](https://info.alchemiseconsulting.com/hubfs/Charlotte%20Rogers.jpeg)

Find me on:

<https://www.linkedin.com/in/charlotte-rogers>

### Recent Posts

## [To small business owners, from your future Generation Z customer](https://info.alchemiseconsulting.com/blog/to-small-business-owners-from-your-future-generation-z-customer)

 POST:

September 14, 2017 

 BY: [Charlotte Rogers](https://info.alchemiseconsulting.com/blog/author/charlotte-rogers)

[![](https://info.alchemiseconsulting.com/hubfs/Small%20Business%20Festival%20Victoria.png) ](https://info.alchemiseconsulting.com/blog/to-small-business-owners-from-your-future-generation-z-customer)

I recently enjoyed attending the Small Business Festival Victoria’s premier event, which was full of inspirational speakers. However, there was something a little unnerving about viewing my generation’s innate buying habits being lectured to an eager, note-taking crowd. With iGen ([Generation Z](https://en.wikipedia.org/wiki/Generation_Z)) projected to account for **[40%](https://www.fastcompany.com/3045317/what-is-generation-z-and-what-does-it-want)** of all consumers by 2020, there can be no doubt about the value of this information, but I would suggest in occasionally pursuing different, more direct methods to obtain it.

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[Read More](https://info.alchemiseconsulting.com/blog/to-small-business-owners-from-your-future-generation-z-customer)

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