--- title: Alchemise Consulting Blog | Chak Ng (8) description: Maximising your business profits (8) --- [![logo.png](https://info.alchemiseconsulting.com/hs-fs/hubfs/AlchemiseConsulting_Sep2016/Layout/logo.png?width=250&height=38&name=logo.png "logo.png")](http://alchemiseconsulting.com/) # Latest News and Blogs # AlchemiseConsulting_Sep2016 ## Chak Ng ![](https://app.hubspot.com/settings/avatar/cf256c2e948c800ef9bd924ed78e743f) ### Recent Posts ## [Part 1: Why Inside Sales is a Key to Successful Lead Generation](https://info.alchemiseconsulting.com/blog/part-1-why-inside-sales-is-one-of-keys-to-successful-lead-generation) POST: September 21, 2017 BY: [Chak Ng](https://info.alchemiseconsulting.com/blog/author/chak-ng) [![](https://info.alchemiseconsulting.com/hubfs/Stock%20images/Business%20man%20with%20the%20text%20Qualified%20Leads%20in%20a%20concept%20image.jpeg) ](https://info.alchemiseconsulting.com/blog/part-1-why-inside-sales-is-one-of-keys-to-successful-lead-generation)   **** - [Tweet](https://twitter.com/share) [Read More](https://info.alchemiseconsulting.com/blog/part-1-why-inside-sales-is-one-of-keys-to-successful-lead-generation) ## [Part 2: Why Inside Sales is a Key to Successful Lead Generation](https://info.alchemiseconsulting.com/blog/part-2-why-inside-sales-is-one-of-keys-to-successful-lead-generation-0) POST: September 21, 2017 BY: [Chak Ng](https://info.alchemiseconsulting.com/blog/author/chak-ng) [![](https://info.alchemiseconsulting.com/hubfs/New%20Marketing%20Sales%20Funnel-1.jpg) ](https://info.alchemiseconsulting.com/blog/part-2-why-inside-sales-is-one-of-keys-to-successful-lead-generation-0) Here is Part 2 of this article continuing on from** [Part 1: Why Inside Sales is one of the keys to successful lead generation.](https://info.alchemiseconsulting.com/blog/part-1-why-inside-sales-is-one-of-keys-to-successful-lead-generation)** - [Tweet](https://twitter.com/share) [Read More](https://info.alchemiseconsulting.com/blog/part-2-why-inside-sales-is-one-of-keys-to-successful-lead-generation-0) ## [Increase your Sales Performance with Sales Training and knowing your customer first.](https://info.alchemiseconsulting.com/blog/increase-sales-performance-sales-training-know-your-customer) POST: September 08, 2017 BY: [Chak Ng](https://info.alchemiseconsulting.com/blog/author/chak-ng) [![](https://info.alchemiseconsulting.com/hubfs/Stock%20images/Business%20man%20pointing%20to%20transparent%20board%20with%20text%20Building%20Solid%20Relations%20For%20Lasting%20Success.jpeg) ](https://info.alchemiseconsulting.com/blog/increase-sales-performance-sales-training-know-your-customer)   - [Tweet](https://twitter.com/share) [Read More](https://info.alchemiseconsulting.com/blog/increase-sales-performance-sales-training-know-your-customer) ## [How Inbound Marketing helped win a new client in 10 days](https://info.alchemiseconsulting.com/blog/how-hubspot-inbound-marketing-automation-helped-secure-a-new-client-in-10-days) POST: August 14, 2017 BY: [Chak Ng](https://info.alchemiseconsulting.com/blog/author/chak-ng) [![](https://info.alchemiseconsulting.com/hubfs/Stock%20images/Highway%20Signpost%20with%20Inbound%20Marketing%20wording%20on%20Sky%20Background..jpeg) ](https://info.alchemiseconsulting.com/blog/how-hubspot-inbound-marketing-automation-helped-secure-a-new-client-in-10-days) **** If you are not from a traditional marketing or digital background there may be some skepticism that marketing automation using digital channels and content can actually work. Companies who invest marketing dollars in digital content marketing and specifically using a leading marketing automation platform such as [Hubspot](https://www.hubspot.com/inbound-marketing) does help generate more qualified leads. Higher ROI for lead generation can be achieved using [inbound marketing](https://www.hubspot.com/inbound-marketing) and sales methodology than traditional methods like telemarketing. This article from Marketing Mag: *[Is Australia ready for inbound marketing?](https://www.marketingmag.com.au/hubs-c/australia-ready-inbound-marketing/)* highlights an good example of the kind of results it can help a professional services business increase their sales and marketing leads with prospect engagement. ***"The best part about inbound? Customers love it. Look at a business like CFO On-Call, an Australian-based company comprised of skilled CFOs that offer insights to struggling businesses. Just six months after implementing inbound marketing, they saw nearly 10 times as many leads, a 200% increase in traffic, and 153% increase in sales-qualified leads."  - [Ryan Bonnici](https://www.linkedin.com/in/ryanbonnici), Hubspot APJ Marketing Leader*** If you asked me twelve months ago about the digital marketing approach as a sales person, I would still assume that many of our sales opportunities are still developed through the traditional channels of network referrals, direct sales engagement and picking up the phone to talk to prospects. Now, if I fast forward twelve months later now, the first step was shifting my mindset to using content driven Digital Marketing channels with the concept of Hubspot inbound sales methodology. The second step was understanding how using the Buyers Journey can drive quality leads and data capture to help filter your prospects and find your more compatible prospective clients. ***Source: Hubspot*** ***See below how using the Hubspot CRM, Marketing Automation and lead data captured helped us sign a new client deal in just 10 days ( which would normally take about 30 days)***  This was demonstrable proof of how it helps lead generation, lead nurturing using marketing automation to generate quality leads. An important point to note is this is only one method out of the multichannel approach. This doesn't replace other lead generation strategies which are still working, however an integrated approach has been proven to work best. It starts with a visitor to the website, then a getting a lead conversion via a landing page, the relevant published content and form triggers the prospect buying stage to a marketing qualified lead. Once this can be seen, the prompt for a sales representative to initiate a follow up call can be made.  Lead scoring or qualified can be verification has been made from their digital interaction with us and associated reporting available. - [Tweet](https://twitter.com/share) [Read More](https://info.alchemiseconsulting.com/blog/how-hubspot-inbound-marketing-automation-helped-secure-a-new-client-in-10-days) ## [Alchemise Business Growth Newsletter 2 Q1 2017-18](https://info.alchemiseconsulting.com/blog/alchemise-newsletter-business-growth-2-q1-2017) POST: July 10, 2017 BY: [Chak Ng](https://info.alchemiseconsulting.com/blog/author/chak-ng) [![](https://info.alchemiseconsulting.com/hubfs/Stock%20images/Small%20Business%20Strategy.%20Green%20Chalkboard%20on%20the%20Gray%20Concrete%20Wall%20in%20the%20Interior%20of%20a%20Modern%20Office%20with%20Hand%20Drawn%20Small%20Business%20Strategy.%20Business%20Concept%20with%20Doodle%20Style%20Elements.%203D..jpeg) ](https://info.alchemiseconsulting.com/blog/alchemise-newsletter-business-growth-2-q1-2017) ** Introduction to Q1 2017/18 New Financial Year Plans** Welcome to the first quarter of this new financial year! This year is quickly progressing since welcoming in the New Year for 2017. I hope you have just finished Q4 strongly and ready for a great performance and business growth in the 2017-18 financial year.  - [Tweet](https://twitter.com/share) [Read More](https://info.alchemiseconsulting.com/blog/alchemise-newsletter-business-growth-2-q1-2017) [Previous](https://info.alchemiseconsulting.com/blog/author/chak-ng/page/7) [Next](https://info.alchemiseconsulting.com/blog/author/chak-ng/page/9) ## Are you looking to find out more? ## Does this post sound relevant to you?   For a confidential discussion and no obligation assessment or to receive more information about how we can help, please fill in the form and we will contact you to arrange a suitable time. Remember: - Are you thinking about expanding business is a new market? - How is your sales and marketing strategy looking? - How do you turning more visitors into leads. 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