Digital Realty has nearly 200 data centres totalling 32 million square-feet located in top tier global metros across the U.S., Europe, and Asia/Pacific.

Digital Realty's ability to service global cloud, software and media giants in multiple markets around the world is a competitive advantage. The ability to carry $236.5 million worth of undeveloped land on the balance sheet for many years is a function of Digital Realty’s scale and investment-grade rating. This land deal ensures room for hyperscale customers like Amazon, Microsoft, IBM, Facebook, Apple and others, to continue to grow with Digital in Data Centre Alley for the next decade. 

Source- Forbes

Why do you need Account Based Marketing and Sales strategies to be implemented for sales acceleration and increasing customer engagement?

 
In today's B2B market, if you are finding traditional sales and marketing methods are not effective as they used to be, what can you do? It's more important than ever before to focus on being customer centric and to work on aligning and integrating your sales and marketing activities instead of operating in silos.

Are you finding it harder to get your prospective customer's attention and and taking longer to convert leads to customers?

Do you wonder why your generic 'one size fits all' digital marketing content or collateral is not getting much engagement from your prospective customers?

Whether you are a large or small business in a competitive B2B market vying for customer's attention, you need to keep ensuring you optimise your sales effectiveness from aligning customer centric activities with integrating both your sales and marketing plans.

To deliver effective new customer acquisition revenue or customer retention value for your B2B accounts requires targeted joint account based sales and marketing planning. The integration of your digital marketing plan with sales team engagement will help differentiate your customer value proposition and provide better effectiveness flow.

If you are adopting Pareto's 80/20 rule of 80% of revenue coming from 20% of your client base, this can be very risky to rely on this without diversification into new market segments or actively growing your new customer base in case external market conditions impact your current revenue streams.

 Case study: Our client is a leading Australian systems integrator of telecommunications and media solutions for enterprise and telecoms service providers.

When it comes to marketing complex technology solutions and planning, the engagement of a specialist sales & marketing provider such as Alchemise Consulting will ensure there is contextual and content understanding of the product and service to sell. Depth of understanding for the specific market dynamics to help develop an effective value proposition to develop a solid go to market plan both from an industry sales led and marketing perspective is a recommended investment to make.

So your software start-up business has finally raised your capital investment funds and capital... Now what is the best approach to ensure success and ROI?

What prompted me to write this article is that this year alone, we have been approached by many aspiring small entrepreneurial first time start-up founders in Australia with a great vision to be the next star tech multi millionaire with a great idea and concept for app development. From a Go to Market and feasibility perspective, much more time and conscious planning of a sales and marketing plan could be developed first and knowing your target market with a strong customer value proposition. The financial elements of your sales revenue and profit model particularly with Software as a Service or subscription models to scale in say two sided marketplaces need to be considered for B2B and B2C applications. 

Read about a selection of our business owners examples we have spoken to below in hospitality, retail, legal services, trades, telecoms.

So your software start-up business has finally raised your capital investment funds and cash... Now what is your strategic sales and marketing plan to build for success, scale and to maximise ROI?