Are you finding that the sales and marketing approaches and strategies that worked five years ago are no longer as successful today? Your business strategies need to be able to adapt to suit and be effective in the current competitive environment, both to sustain and to grow.

CASE STUDY 
Business Problem

The APAC Marketing team has limited resources spread between Hong Kong, Singapore and Sydney for driving and executing the global marketing strategy and go to market for a specific campaign that isn’t generating enough lead generation from warm lists via events and other outbound material 

So being people resource short and reactive as opposed to proactive, the existing use of globally developed content and use of existing Salesforce CRM and Eloqua Marketing Automation Tools.

In reality the use of tools, alone without people, process and sufficient time is a common cause of lack of ROI from the use of an Enterprise marketing automation tool to drive the correct results. Typically it’s the complexity of maximizing the functionality and investment in training required to get the effectiveness out of the solution.

 In speaking to the Regional APAC Event and Campaign manager, provided some depth of insight into the challenges internally encountered.