December 2018
Business Growth Newsletter Edition #8 - Q2 2018/19
Alchemise Sales & Marketing Market Wrap 2018
Welcome to our final quarterly newsletter for the year and hope you are looking forward to a well earned Christmas holiday break!
To close off this year, we wanted to highlight our top sales & marketing insights during the year for your reflection and awareness over the break, as well as share with you our recent videos for Business Owners and Directors, and Sales and Marketing Managers which highlight common challenges we've heard throughout the year and how to address them..
This year we have still seen many businesses not be able to measure the effectiveness of marketing spend. The typical average benchmark that seems to still be a measure is 5% spend of revenue, however this is still not enough for many digital marketing initiatives for lead generation and brand awareness. The maturity of the local market seems to still require much awareness and reason to shift into a growth mindset. Unless you are willing to try and seek the right help, the same patterns will be repeated over and over again. Is doing nothing or not changing an option for the viability of your business model to scale? If you can adopt a scientific approach with the right data, your insights and results will be tangible. Here is an example of what is possible to measure ROI as a starting point by aligning your sales and marketing goals. |
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Are you willing to do something different to get a different result if you feel you aren’t getting the results you need? We can share some insights around how... |
Also don't miss our latest Case Study: Digital Realty drives APAC Hyper-Scale, Multi Cloud Data Centre Campaign with Alchemise Consulting. |
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For more information about the shift published in Harvard Business Review by the CEO of HubSpot, Brian Halligan please click here. The philosophy of shifting the traditional full funnel to a flywheel concept makes sense in putting the customer at the centre of your business. |
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We have spoken to many start-ups and more established businesses looking to enter Australia or grow into other markets on limited capital and funding to scale, including those working with investor funding. BLOG - Start-up businesses: Capital raising and ROI I understand margins are tight and the drive to scale to grow in exploring other markets or new segments can be a good strategic move. However, I wanted to highlight that it’s best to get some independent help to test the go-to-market and market entry position with research and feasibility studies (across financial, sales and marketing aspects) before launching your product or services. CASE STUDY - Go-to-market strategy - Australian telco solutions provider There may be some pitfalls to consider and analyse first with a strategic go-to-market plan such as:
We are offering a Digital Readiness Assessment as part of an initial self discovery (including digital identity risk check) if you are interested. |
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Don’t forget to take the opportunity to reflect on the past year, but also to kickstart and set aside time to work ON your business in 2019, not just on blue sky ideas but getting help to become clear on your business purpose and goals. If you are looking for more information or to arrange an initial consultation with us, please contact us. Email us at info@alchemiseconsulting.com or start the conversation on Twitter @alchemise_cons, otherwise feel free to phone our Melbourne office on +61 (3) 9225 5022. We wish our valued clients, partners and friends a |